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September 7, 2017
Pam Larimore
9 Marketing Metrics to Track Year After Year
Use these 9 marketing metrics as a guide to help you develop a system of measuring your company's advertising ROI.
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September 5, 2017
Mark Zimmer
Frequency of 3 and How It Works
Achieving an adequate frequency with a 21/52 plan is critical for your advertising to be successful, especially when matched with the right reach and message.
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September 1, 2017
Mark Zimmer
Pros and Cons of Advertising During the Home Improvement "Off Season"
Focus on building awareness and emphasize the benefits of home improvement projects during your off season for successful advertising.
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August 29, 2017
Chad Elliot
4 Essential Pieces of an Effective College or University Marketing Strategy
These four components will put your university marketing strategy one step ahead of your competition.
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August 25, 2017
Mark Zimmer
How Often Should I Be Advertising?
With solid creative and sufficient advertising frequency, your message will resonate with audiences and yield returns for your business.
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August 24, 2017
Mark Zimmer
Why Your Brand Matters (and How to Make it Powerful)
Think your brand doesn't matter? Think again! Branding is a powerful tool that can drive sales and increase the value of what you're selling. Learn how.
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