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September 28, 2017
Mark Zimmer
Why Branding Is Critical During a Political Campaign
Today your political campaign must have a strong brand that voters can immediately recognize and relate to in order to be successful.
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September 27, 2017
Chad Elliot
Put Radio Personalities to Work for Your Business
Radio personalities are the original social influencers and can help your business connect emotionally with listeners.
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September 26, 2017
Chad Elliot
Why Procter & Gamble Had to Cut Its Digital Budget: Trendy Tools Don’t Mean Winning Results
Having a sound marketing strategy that includes digital as well as proven, tested channels like radio will help you avoid a digital budget cut.
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September 21, 2017
Chad Elliot
How Your Hospital Can Use Radio to Boost Marketing ROI
Hospitals can use radio to boost marketing ROI by leveraging local personalities, providing critical education, and advertising at high frequency.
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September 19, 2017
Mark Zimmer
Can You Really Track Brand Awareness?
By measuring your brand awareness you can accurately track marketing ROI and determine if you're effectively reaching potetntial customers.
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September 13, 2017
Mark Zimmer
How to Get New Visitors to Your Casino, and Keep Them Coming Back
Here are some ways you can attract new visitors to your casino, and keep them satisfied, so they return again.
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