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December 17, 2019
Jeannette Royle
What is the best call to action in display advertising?
The call to action is an essential step that instructs your readers how to act.
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December 12, 2019
Mark Zimmer
The Importance of Brand Awareness (and How to Build It)
As people develop shorter and shorter attention spans, building brand awareness is going to become even more critical to your success.
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December 4, 2019
Mark Zimmer
How to Understand the Difference Between Branding and Marketing
An integrated marketing plan can grow loyalty, whether you’re selling cars, beer, or other goods and services.
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November 27, 2019
Chad Elliot
Zimmer Joplin Receives Multiple Station Awards for Excellence
The Zimmer Team is honored to have received these rewards and expresses its gratitude to the KAB.
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November 21, 2019
Kylie Davis
Why Mortar is the Key to Brand Consistency
Brand consistency helps to bring all of your different stories together, building associations and your reputation.
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November 19, 2019
Danielle McCollum
What is Reputation Management? 6 Things You Need to Know
A continued dedication to reputation management will help your business to avoid these landmines, allowing word of mouth to deliver a steady stream of new customers.
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