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Kylie Davis
Mid-Year Media Mix 2026: Audio, Social & Digital for Four States Brands
Building a smart media mix 2026 plan starts with knowing how customers across the Four States actually spend their time.
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April 21, 2026
Mark Zimmer
How are Radio and Digital Ad ROIs Tracked Locally?
Track real radio & digital ad ROIs for your local business. Learn simple attribution, 2026 metrics, & a second-quarter checklist to measure what drives results.
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January 20, 2026
Zimmer Marketing
From Followers to Fans: How Local Audio Creators Turn Radio Advertising Into Real Sales
Learn how partnering with local audio creators -today’s most trusted influencers- can deepen audience engagement and drive measurable results for your business.
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December 19, 2025
Mark Zimmer
Why Now Is the Time to Lean Into Local Radio Advertising
As consumers tune out noisy digital channels, trusted local radio is driving real-world results for small businesses. Learn why radio ads work now—and how to use them strategically.
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July 15, 2025
Kylie Davis
Getting the Most Out of Working with Local Influencers
Learn how you can get the most out of partnering with local influencers in your next marketing campaign. Leverage popular local talent to build your brand.
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February 4, 2025
Brett James
What Is the Buyer's Journey? | Marketing Answers
Discover how the buyer's journey integrates radio and digital marketing for seamless customer engagement from awareness to conversion.
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